![]() Webster & Co, he “was actively involved in marketing of his books, he paid attention to the cost of production and to the illustrations, making sure the final product would be appealing, or at least intriguing, to the public” (id.). Clemens had sold all of his books by subscription (Friedman, 2004, p. Because Grant and Clemens were involved in Memoirs, there is a wealth of information regarding the creation of Memoirs scattered throughout the histories of both 19 th century American luminaries.Īs part of Clemens’s sales pitch to Grant, he promised that Memoirs would be sold by subscription. Memoirs are an excellent example of how a 19 th century book went from conception by the author and publisher to enjoyment by the reader. ![]() It was the job of the 19 th century publisher to contract with an author to write the book, to arrange for a printer and bindery and, finally to market and sell the book. ![]()
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